Posts Tagged ‘shares’
Franchises for women in France
In addition to considering entrepreneurship for women to take control of their destiny, not all start a business from zero. More and more women are investing and running a franchise business.The reason is that the franchise has become so broad that virtually every conceivable business can be franchised. This gave women more opportunities to choose a company that not only can be passionate, but allows them to achieve a better balance between work and life.
Franchising is simply a network of interconnected relationships that allow a number of people to share a brand, an effective method of doing business, proven marketing and distribution system, purchasing power and more importantly to enjoy less risk and greater benefits (and resale values).
The main actors in this relationship are the franchisor and the franchisee. The franchisor's role is to increase brand awareness, create processes, systems, structures, products, marketing campaigns, training and support to help increase market share franchisees. The franchisee's role is to keep the operating system proven to provide excellent service to your target customers in the respective local areas which is compatible with the original intent of the franchisor. In general, the franchise relationship works best when there is mutual respect between franchisors and franchisees.
According to the NatWest / British Franchise Association survey 2008, there are about 809 systems active franchises in the production of about 12.4 billion pounds the country's GDP last year. The industry grew 15% while the UK economy grew only 3.1%. Other highlights of the franchise in the United Kingdom, as indicated in the report include:
* Franchise Systems, on average, have been operating for 11 years;
* Approximately 383 000 people, representing 1.3% of the workforce employed franchise companies;
* The average unit sales average annual deductible is around £ 360,000 and
* Nine and ten franchisees (91%) say their business profitably marketed in 2007.
In demographic terms, the report highlights the 24th annual study between franchisors and franchisees, said the franchise is gradually moving away from white stereotypes dominated by men. In fact, more addition, the franchise is to attract more women and ethnic communities. A quarter (25%) of new entrants are of Asian origin, with most of those from the British community in India. Overall, 12% of franchisees are Asian.
In Women currently represent 25% of all franchisees. However, over the years, this number should increase steadily as the report also indicates that women represent more than one third of new recruits of a franchise eighty years ago. This change is attributable to the growth of franchising brands in the service sector personal, where women represent 61% of all franchisees. The franchise sector as defined in the European Franchise Federation rankings are those related to: Hair & Beauty, fitness and weight, health and education services, mobile and home distribution, IT and telephony services and "other" personal services.
Women are turning to franchising as a healthy way to create wealth and offer greater flexibility for a pedal at your own pace "while juggling the demands of work and family. And the growing number of franchise brands has given women the opportunity choose the type of business you want to be in, whether it takes a long time and many hours a week or who is discreet and part-time.
Moreover, not only makes women the possibility of being your own boss, while minimizing the risk of starting from scratch, they can do while they receive training and support offered by the franchisor and franchisees within the system. Buying a franchise is like being in a fraternity or family – half of women as naturally as possible enjoy being part of. A franchise offers help and advice a great company with the control and flexibility of a small business.
Regardless of gender, key to success franchisees is their willingness to follow the proven operating system and take responsibility to drive the business forward. Therefore, it must be motivated and have confidence very good most successful franchise. This is not a problem for most women, as they have done was the demonstration of these qualities with great force in the place of work for decades – competing against obstacles to the delivery of their employers – and are now using these powerful forces in their favor, their families and their work and life after receiving a franchise.
About the Author
Matthew Anderson is a franchise consultant and founder of The Franchise Shop, a UK business franchise directory featuring
Franchises For Women
and
UK Franchises


